Using Shareholder Engagement to Change Corporate Practices

We’ve discussed how organizations like the Cascade Land Conservancy can magnify their efforts by creatively engaging the private-sector players who would in other contexts be seen as their opponents. This interview with Bruce Herbert, founder of Newground Social Investment, is a great example of one (local!) entrepreneur who has built a private-sector firm that uses shareholder engagement to change significant corporate practices — in this case, convincing McDonald’s to reevaluate its policy toward pesticide use among its potato suppliers. KUOW story here (I found the “download” button at right the best option for immediate listening).

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